For the past two decades, NagaCorp has contributed positively to the development of the economy and the community of Cambodia. Corporate Social Responsibility ("CSR") is more than addressing community welfare, it is also about developing a sustainable business strategy and conducting business with a conscience and a longer term view – caring also for the environment, customers, employees and stakeholders.
Formed in March 2014, NagaCorp Kind Hearts ("NKH") is a grassroots initiative developed by NagaCorp's staff. In its first year, the NKH team aimed to support schools and organizations by creating a better environment and enhancing the learning and education process for school children.
The NKH team travelled to various schools and non-profit organizations to distribute school supplies. To date, more than 30,000 children in 49 schools and 6 non-governmental organisations ("NGO") have benefited.
NKH donated more than 1,600 bilingual story books (in Khmer and English) under the "Library Enrichment Program" with the aim to foster a reading culture and improve basic English among Cambodian children.
NKH has assisted to improve some infrastructure in several schools and NGOs – this included concreting muddy floors of classrooms, donating a PA system and repairing water pumps for several primary schools.
NKH also contributed in the development of sports for kids through its football and volleyball "clinics" and this has benefited more than 300 young talented players.
Under the guidance of NagaCorp's Sustainability Department, NKH had initiated "fruit tree planting program" at several schools. The program not only provides awareness among children on environmental issues, but also serves as a future source for nutrition.
Tourism plays a paramount role in the economic growth in Cambodia and as a result, there is a growing need for a well- trained workforce in Cambodia's hospitality industry. NagaCorp set up the Naga Academy in November 2012.
Naga Academy's vision is to provide effective and comprehensive apprenticeship-based hospitality training and to nurture the future of Cambodian people through skills training. The three to six month program aims to train them as professionals in hospitality-related skills in eleven core areas: Food and Beverage ("F&B") Service, F&B Kitchen, Front Office, Housekeeping, IT, Human Resources, Cashier, Maintenance & Engineering, Audiovisual, Sales and Marketing, and Banquet and Events.
In 2014, Naga Academy recruited, groomed and trained just under 1,000 interns coming from its 24 school partners, which include NGOs, universities and vocational schools. The majority of the trainees were hired as permanent employees of NagaCorp and the rest found jobs elsewhere with Naga Academy assistance, in the hospitality industry such that no trainees was left unemployed.
Through on-the-job training and classroom academic sessions, Naga Academy aims not only to equip the trainees with hospitality- related skills but also to empower them with the right attitude and knowledge to succeed in today's dynamic social and economic environment. Naga Academy provides a sustainable source of talent and skilled workforce to assist to satisfy Cambodia's booming hospitality industry, as well as NagaCorp's growth and demand.
Sports development is an important component of NagaCorp's CSR program. Sport develops character, fosters teamwork and leadership and helps to revitalize disadvantaged communities in a sustainable way. NagaCorp has been working closely with the National Olympic Committee of Cambodia, sponsoring the South East Asian ("SEA") Games and supporting the Rugby Federation, the Football Federation, kick-boxing and tennis. In 2014, NagaCorp continued to support the Cambodia sports sector with its new sponsorship at One Fighting Championship ("One FC"), supporting Khmer Boxing across the region and sponsorship for Asian Games.
NagaCorp's continuous support for the Cambodia contingent in the SEA Games was extended to its inaugural sponsorship for the Asia Games 2014 held in Incheon, Korea. At this year's Incheon Asian Games, the Kingdom of Cambodia had much to celebrate as Taekwondo athlete, Sorn Seavmey, won the country's first ever gold medal since 1970. NagaCorp rewarded the Gold medalist with US$10,000 as a form of recognition for her efforts and determination as a sportsman and bringing glory to the Kingdom.
At the Beach Games in Phuket, Cambodian wrestler, Ni Samnang, earned a bronze medal. Nagacorp offered US$3,000 for the Bronze medalist as recognition for bringing glory to the Kingdom.
NagaCorp signed a 2-year partnership agreement with One FC – Asia's biggest Mix Martial Arts organizer in early 2014. Cambodian martial arts are deeply rooted in the Khmer culture and date as far back to the Angkoran era. Even today, Kun Khmer or Cambodian kickboxing is still a favorite sport practiced and watched by many in Cambodia. The community will be able to enjoy world class martial arts event live in Phnom Penh, as the partnership ensures at least two One FC events hosted in Phnom Penh. This collaboration will showcase Cambodian fighters and its culture of Khmer Boxing to over a million households.
Making its debut, the "Rise of the Kingdom" was held on 12 September 2014 at Koh Pic Theatre which attracted close to 5,000 local and foreign sports enthusiasts. Six Cambodian fighters were featured during the event and the winner and runner up of the fights were rewarded with an all expenses trip to train in Thailand with world class fighters.
Prior to the actual show event, NagaCorp also hosted One FC's Vice President, Rich Franklin, former Middleweight Champion, giving motivational seminars to our local community and athletes. A separate self-defense class for a local NGO and NagaCorp employees was also conducted at the hotel by female fighter, Ms. Anna Osman from Malaysia.
The international partnership between NagaCorp and One FC is a win-win collaboration where it serves to showcase the Kingdom of Cambodia – its people, its culture and its legacy and promote NagaWorld Entertainment Complex.
At the local grassroots level, NagaCorp continued to partner with Apsara TV to support its popular monthly Khmer Traditional Kick- Boxing.
NagaCorp continued to collaborate with the Tennis Cambodia Federation ("TCF") and was the main sponsor of the Cambodia squad in the Davis Cup, for the third year in succession.
NagaCorp's sponsorship included the team's attire, as well as all flights, accommodation and other miscellaneous costs. The sponsorship enable Cambodia Tennis squad's participation in this international premier sporting event.
The annual international event was held in Iran this year and the Cambodia Davis Cup squad competed in Asia/Oceania Group III after advancing from Group IV in 2013. The squad was vying for the title against seven other teams: Iran, Syria, Lebanon, Malaysia, Singapore, Turkmenistan and United Arab Emirates for the two promotional tickets to Group II.
For Cambodians, football is one of their favorite sports, evidenced by the many futsal courts sprouting in the city. NagaCorp views the sport as a development ground for young talent, a springboard to a better future and a platform for growth of the society and country. Hence, the NagaCorp Football Club ("NFC") was borne in 2002 with local players.
NFC is a member of the top Cambodian professional league. It has won the prestigious Hun Sen Cup and took part in many local and international competitions to date. In 2014, NFC competed in several international friendly games with the Thai Premier League teams, BEC TERO SASANA and CHAINAT FC, as well as the Singapore Champions, Tampines Rovers. NFC was also invited by the Singapore Football Association to participate in its prestigious Singapore Cup competition for the very first time.
NFC partnered with Cambodia's largest youth organization, Union of Youth Federation of Cambodia ("UYFC"), for this year's UYFC Futsal Championship, which saw over 50 teams from across Cambodia participating in the competition.